About us
We’re Cruxe.
We are a few product folks who got tired of flying blind.
We’ve built the features.
Watched the traffic spike.
Stared at dashboards like they were oracles.
They weren’t.
Instead, we got:
→ 17% drop-off
→ 2m 21s avg session
→ 🤷♂️
Cool. But… now what?
So we did the most logical thing:
We stopped reading analytics.
And built something that actually tells you what’s breaking.
Here’s the idea.
If something’s hurting your business,
your tools should just say it.
Not whisper. Not throw charts at you.
Just straight-up say:
“Hey, your product page confuses people. Fix that.”
So we built Cruxe —
an insight engine that sees how shoppers actually behave,
figures out what’s breaking your flow,
and tells you, like a smart teammate would.
No dashboards. No fluff.
Just, “Here’s the issue. Here’s why. Fix it.”
In your inbox. Like magic. (But nerdier.)
Still early. Still raw. Still obsessed.
We’re early.
Like, “don’t-touch-the-wires” early.
But the engine works.
And the insights hit harder than your last A/B test.
Right now, we deliver one real, sharp insight a day.
Via email. Founder to founder.
While we build a slick frontend that won’t make your eyes bleed.
You can’t configure 97 filters.
You won’t get a heatmap that looks like a crime scene.
Just one signal that makes you say:
“Ohh. That’s what’s wrong.”
What we believe
Product people shouldn’t need to moonlight as data analysts
Your tools should help you fix, not just watch
Good insights feel like “Finally.”
Bad dashboards feel like punishment
And you deserve better
We’re building Cruxe to be the opposite of noise.
Quiet. Specific. Brutally useful.
And if we ever sound too serious — don’t worry.
We still name our deploys after memes.
Wanna build better?
Hop on. We’re shipping daily.
The duct tape is holding. The coffee is strong.
Let’s stop guessing — and start knowing.
Team Cruxe
(Still overthinking CTAs. Still chasing clean signal.)
We are a few product folks who got tired of flying blind.
We’ve built the features.
Watched the traffic spike.
Stared at dashboards like they were oracles.
They weren’t.
Instead, we got:
→ 17% drop-off
→ 2m 21s avg session
→ 🤷♂️
Cool. But… now what?
So we did the most logical thing:
We stopped reading analytics.
And built something that actually tells you what’s breaking.
Here’s the idea.
If something’s hurting your business,
your tools should just say it.
Not whisper. Not throw charts at you.
Just straight-up say:
“Hey, your product page confuses people. Fix that.”
So we built Cruxe —
an insight engine that sees how shoppers actually behave,
figures out what’s breaking your flow,
and tells you, like a smart teammate would.
No dashboards. No fluff.
Just, “Here’s the issue. Here’s why. Fix it.”
In your inbox. Like magic. (But nerdier.)
Still early. Still raw. Still obsessed.
We’re early.
Like, “don’t-touch-the-wires” early.
But the engine works.
And the insights hit harder than your last A/B test.
Right now, we deliver one real, sharp insight a day.
Via email. Founder to founder.
While we build a slick frontend that won’t make your eyes bleed.
You can’t configure 97 filters.
You won’t get a heatmap that looks like a crime scene.
Just one signal that makes you say:
“Ohh. That’s what’s wrong.”
What we believe
Product people shouldn’t need to moonlight as data analysts
Your tools should help you fix, not just watch
Good insights feel like “Finally.”
Bad dashboards feel like punishment
And you deserve better
We’re building Cruxe to be the opposite of noise.
Quiet. Specific. Brutally useful.
And if we ever sound too serious — don’t worry.
We still name our deploys after memes.
Wanna build better?
Hop on. We’re shipping daily.
The duct tape is holding. The coffee is strong.
Let’s stop guessing — and start knowing.
Team Cruxe
(Still overthinking CTAs. Still chasing clean signal.)
We are a few product folks who got tired of flying blind.
We’ve built the features.
Watched the traffic spike.
Stared at dashboards like they were oracles.
They weren’t.
Instead, we got:
→ 17% drop-off
→ 2m 21s avg session
→ 🤷♂️
Cool. But… now what?
So we did the most logical thing:
We stopped reading analytics.
And built something that actually tells you what’s breaking.
Here’s the idea.
If something’s hurting your business,
your tools should just say it.
Not whisper. Not throw charts at you.
Just straight-up say:
“Hey, your product page confuses people. Fix that.”
So we built Cruxe —
an insight engine that sees how shoppers actually behave,
figures out what’s breaking your flow,
and tells you, like a smart teammate would.
No dashboards. No fluff.
Just, “Here’s the issue. Here’s why. Fix it.”
In your inbox. Like magic. (But nerdier.)
Still early. Still raw. Still obsessed.
We’re early.
Like, “don’t-touch-the-wires” early.
But the engine works.
And the insights hit harder than your last A/B test.
Right now, we deliver one real, sharp insight a day.
Via email. Founder to founder.
While we build a slick frontend that won’t make your eyes bleed.
You can’t configure 97 filters.
You won’t get a heatmap that looks like a crime scene.
Just one signal that makes you say:
“Ohh. That’s what’s wrong.”
What we believe
Product people shouldn’t need to moonlight as data analysts
Your tools should help you fix, not just watch
Good insights feel like “Finally.”
Bad dashboards feel like punishment
And you deserve better
We’re building Cruxe to be the opposite of noise.
Quiet. Specific. Brutally useful.
And if we ever sound too serious — don’t worry.
We still name our deploys after memes.
Wanna build better?
Hop on. We’re shipping daily.
The duct tape is holding. The coffee is strong.
Let’s stop guessing — and start knowing.
Team Cruxe
(Still overthinking CTAs. Still chasing clean signal.)
Get one insight about your store. Free
Get one insight about your store. Free
We’ll send you a real, personalized insight based on how shoppers use your store. One email. Every day. No dashboards. No digging.
